Legal

Privacy Policy

Last updated: May 2026

Buddiapp Ltd ("Buddi", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our app, website, or any related services.

1. Who we are

Buddiapp Ltd is a company registered in England and Wales. Our registered address is available upon request. We are registered with the Information Commissioner's Office (ICO) as a data controller.

If you have any questions about this policy, contact us at hello@buddiapp.co.

2. What information we collect

We collect the following types of information:

Account information — your name and email address when you join the waitlist or create an account
Child information — your child's name, date of birth, and developmental details you choose to share within the app
Usage data — how you interact with the app, including features used and responses to check-in prompts
Device information — device type, operating system, and app version for technical support purposes
Communications — messages you send us via the contact form or email

3. How we use your information

We use your information to:

Provide and personalise the Buddi app experience
Send you notifications and guidance relevant to your child's stage
Notify you when Buddi launches (waitlist only)
Improve our product through anonymised usage analytics
Respond to your enquiries and support requests
Meet our legal and regulatory obligations

4. Legal basis for processing

We process your personal data on the following legal bases:

Contract — to provide the services you've signed up for
Legitimate interests — to improve our product and communicate with users
Consent — for marketing communications, which you can withdraw at any time
Legal obligation — where required by law

5. Children's data

Buddi is designed for parents and guardians. We collect limited information about children solely to personalise the guidance we provide to the parent. We do not share children's data with third parties for marketing purposes, and we take extra care to protect this information.

Buddi is not intended to be used directly by children. If you believe a child under 13 has provided us with personal data without parental consent, please contact us immediately.

6. Sharing your information

We do not sell your personal data. We may share your information with:

Service providers — trusted third parties who help us operate the app (such as cloud hosting, analytics, and payment processing), under strict data processing agreements
Legal authorities — where required by law or to protect the rights and safety of our users

7. Data retention

We keep your personal data for as long as your account is active or as needed to provide our services. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal reasons.

8. Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your data
Object to or restrict our processing of your data
Request a copy of your data in a portable format
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email us at hello@buddiapp.co. We will respond within 30 days.

9. Cookies

Our website uses essential cookies to function. We do not use advertising or tracking cookies without your consent. You can manage cookie preferences through your browser settings.

10. Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our app uses encrypted connections and secure data storage.

11. International transfers

Your data is stored and processed in the UK and European Economic Area. If we transfer data outside these areas, we ensure appropriate safeguards are in place in accordance with UK GDPR.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or through the app. The "last updated" date at the top of this page reflects the most recent revision.

13. Contact and complaints

If you have any questions or concerns about how we handle your data, contact us at hello@buddiapp.co.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.